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Dominate Your Competition: Landing Page Optimization Tactics for SSP Platforms
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Understanding Real-Time Bidding: A Guide for Marketers
Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertise
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